His interest and studies in strategic management turned into SM Insight project, the No.1 source on the subject online. 6. 4. https://etaileast.wbresearch.com/blog/amazons-engaged-buyers-drive-social-media-revenue Heavy investments in advertising and discounting affecting margins. 8. We respect your privacy. Alibaba Group, Apple Inc., eBay, Inc., Facebook Inc., Alphabet (Google Inc.) Inc., International Business Machines Corporation, Microsoft Corporation, Netflix Inc., The Walt Disney Company, Wal-Mart Stores, Inc. and many other internet, retail, consumer electronics and video entertainment companies. Available at: http://www.mwpvl.com/html/amazon_com.html Accessed March 16, 2020, Del Rey, J. Advertising through online, TVCs, print ads etc have increased brand presence of Amazon, 8. Copyright © 2003 - 2020 - BusinessTeacher.org is a trading name of All Answers Ltd, a company registered in England and Wales. Links to exploitative labor – Amazon is one of three retail giants facing scrutiny from the US State Department for maintaining supply chains and labor sources associated with human rights abuses. However, Amazon is not without its struggles. What Are The Pros And Cons Of Starting A Freezone Company In UAE? (2017) 'Striking protectionist tone, Trump touts US-made products. Form 10-K for the Fiscal Year Ended December 31, 2019. The promotion is valid for either 10% or 15% off any service. Thus, it executes reliable, secure, and fast delivery of goods and products to the customers. Big companies to small businesses, everyone being able to sell their products in this platform has been the key factor behind Amazon’s success. (2017) 'Amazon Development Centre Edinburgh devising and growing global innovations. The various industry situation comprises global e-commerce operations. Strengths of Amazon.com: The Evolution behind the Revolution, Weaknesses of Amazon.com: Flaws of the Finest, Opportunities for Amazon.com: Where Jeff should rethink, Threats for Amazon.com: Amazon Vs. Amazon, https://cookersworld.com/best-egg-holders/, Best Chainsaw Chains for Firewood and Hardwood, US Health Care Industry Overview and Career Outlook. Available at: https://www.statista.com/outlook/206/109/video-streaming--svod-/united-states Accessed March 16, 2020, Parrot Analytics (2019). Here are the weaknesses in the Amazon SWOT Analysis: 1. ', Denning, S. (2017) 'Apple, Google And Amazon: How to Understand Capitalism's Future. Good Employee-Relations is a mandatory stuff. Company Registration No: 4964706. You can find more information about the business in Amazon.com official website or Wikipediaâs article. Revolutionary Products & Services: Amazon.com has been growing at lightning speed from the word GO! Increase its limited presence through opening physical stores outside the U.S. Consolidated Financial Statement of Samsung Electronics Co., Ltd. and Its Subsidiaries. The SWOT or internal and external strategic analysis of Amazon Inc. represents the key factors behind the company’s success and the true potential of impacting lives. Vox published negative reports related to employees’ treatment and workplace conditions against Amazon in July 2018. Swot Analysis (11). 8. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amazon competitors and includes Amazon target market, segmentation, positioning & Unique Selling Proposition (USP). Available at: https://ycharts.com/indicators/grocery_store_sales Accessed March 16, 2020, Statista (2020). Government regulations can also threaten the business proceedings of Amazon in some critical countries. Amazon's Wheel of Growth. Thus, it executes reliable, secure, and fast delivery of goods and products to the customers. Amazonâs extraordinary online growth has allowed the company to become the 2nd largest retailer in the world, only behind Wal-Mart, when compared to other brick and mortar companies. As of 2020, Amazon is one of the leading brands in the IT & Technology sector. 4. Available at: https://www.uspto.gov/web/offices/ac/, Statista (2020). Amazon has the opportunity to improve technological measures and organizational policies to reduce counterfeit sales. 11.https://www.forbes.com/sites/greatspeculations/2014/12/11/heres-why-amazons-profitability-is-so-low-part-1-of-2/#6aa284f1689c Such things affect the market reputation of Amazon. If you want to find out more about the SWOT of Amazon, youâre in the right place. Almost covering every possible services a certain consumer needs, Amazon.com is the “Biz King”. With stock prices hitting a record high of $3531.45 early September, 2020, Amazon has never looked more robust. Can do backward Integration by expanding its production of in-house brands such as Amazon basics to differentiate its offerings and improve profit margins. Available at: https://www.idtheftcenter.org/identity-theft-resource-centers-annual-end-of-year-data-breach-report-reveals-17-percent-increase-in-breaches-over-2018/ Accessed March 16, 2020, Robinson, P. et al. Related: SWOT Analysis of Google Inc & SWOT Analysis of Microsoft. 15.https://www.bostonglobe.com/2020/05/17/nation/amazon-workers-mass-file-federal-complaints-about-unsafe-conditions/ Google and Apple are significant competitors to Amazon in terms of its technological offerings, and with both having significant customer bases, mean that Amazon are not capturing the potential market share they could. US e-commerce sales grow 14.9% in 2019. It can now leverage autonomous technology to exploit the increase in demand for ride-hailing services or use it to improve its delivery network. Make history; Earths largest book store, Amazon is a trusted brand providing online shopping experience for customers, Internet users relying on internet for shopping and other transactions from middle & upper middle class, Amazon is positioned as a global online market place which facilitates shopping through a customized user shopping experience. An enormous fleet of trucks, planes and ships, Amazon.com is one of its kind in distribution. 10. In this Amazon SWOT analysis, you will see why 2020 has been a challenging yet rewarding year for Amazon. Order Fulfillment Services: Whoâs The Best? Such act causes the company to eventually lose their pennies and face cut-offs in certain extends. A number of Amazon services have been expanded to new markets in the past year, including the expansion of on-demand Amazon TV subscription channels to the UK, the two-hour delivery Prime-Now service to Singapore and the Amazon Fresh delivery service of groceries to Germany (Boland, 2017). It has been reviewed & published by the MBA Skool Team. AWS helps to speed up the websiteâs load time, so that Amazon is able to serve each customer as quickly as possible. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We design our stores to enable hundreds of millions of unique products to be sold by us and by third parties across dozens of product categories. In short, Amazon needs to strengthen its key areas, minimize its weaknesses, avail opportunities, and counteract threats for future progress.