become the first-ever beauty brand to advertise on TikTok. OTBT’s Instagram officially launched in January 2015, but its actual influencer program only began in 2017. Out of nearly 5 million social media users, Oakley generated an engagement rate of over 7%. A product that sold out in 45 minutes. Daniel Wellington continues to illustrate how influencer ROI can easily perform as well – or better – than all other marketing channels. Using Macro and Micro-influencers (and several former college athletes), Buffalo Wild Wings’ message motivated Instagram users to drop their phones and run to the nearest location to watch “the game.”. Each brand’s approach sheds light on proven techniques that could work for your brand, as well. In 2018, fashion giant Prada made a bold move and enlisted virtual influencer. You have seven working days left, so make sure you submit your entries by 3 September at the lastest to be in with a chance. . To reach its objective, the brand rallied a team of Nano-influencers on Instagram. The examples below cover a variety of industries, strategies, tactics, and outcomes. was eager to activate millennial and Gen Z segments where they lived most: social media. It was one of the first platforms to target campaigns… Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! Great news, Cult Beauty staying ahead of the curve as always. Some influencer and brand partnerships are so strong they go beyond simply promoting a product. Influencer Marketing » 13 Best Influencer Marketing Campaign Examples, by Tara Johnson | Jul 15, 2020 | Influencer Marketing. Nissan hosted outdoor and off-roading workshops, including the “Off-Road Snow School.” Without any influencer directives or agreements, outdoor influencers and celebrities documented their experience across their social media channels. There’s no doubt: Buffalo Wild Wings’ approach to influencer marketing was unusually bold. This is a fantastic example of brands collaborating with established YouTube creators. The Lagavulin campaign is what happens when fiction perfectly matches reality. Among one of the most hands-off influencer campaigns we’ve seen, Nissan invited a handful of outdoor influencers to a 4-day Titan Adventure. Part of this strategy included launching three new channels for the brand—Snapchat, Pinterest and TikTok—as part of their “e.l.f.ing Amazing” brand campaign. Top Ways to Collaborate With Influencers to Bring Your 2020 Holiday Campaign to Life. She began her career posting videos on the live-streaming service Twitch in 2013 and has since grown her audience by playing League of Legends, Counter-Strike, and Minecraft. Hilton named its influencer campaign, “Seven Urban Wonders of the World.” The campaign directive was simple: showcase the best attractions and food within an easy walk of one of seven Hilton locations: Hilton tracked user-generated content with the @hiltonhotel tag, along with hashtags #RightHere and #SevenUrbanWonders. This is a fantastic example of brands collaborating with established YouTube creators. The award was sponsored by the Influencer Marketing Show and was awarded to Cult Beauty for its campaign with influencer Lydia Elise Millen. Headspace asked their influencers to try the app and be vulnerable with their audiences. Ancestry DNA also increases its influencer efforts around April 25 – National DNA Day. All those who signed up to the waitlist received one of Lydia’s favourite products for free upon purchasing the box. How You Can Build A Powerful Influencer Marketing Strategy in 2020. Buick turned to a handful of Pinterest influencers in fashion, food, and design. In the campaign, the influencers performed dance moves specifically created for the campaign with the new 1 series and challenged other users to duplicate the moves. Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love. Download How to Get ROI from Influencer Marketing, 15 Killer Influencer Marketing Campaigns That Will Inspire You in 2020, The numbers from last year are in, and influencer marketing ROI is stronger than ever. The campaign featured actress, model, and influencer, Diana Silvers. Brands that capitalize on the travel and hospitality space can keep their campaigns simple. The result? In a genius conclusion, Miss Williams challenged her female audience to #makethefirstmove. Its media content has expanded to include animated cartoons, educational videos, and videogame Let’s Plays.