(3 egg whites, 6 almonds, 4 cashews, 2 dates, No B.S.) In terms of social media, the campaign will feature a Snapchat filter starring the Intuit Giant. In February, WARC, the international authority on advertising and media effectiveness, released the results of the 2018 WARC 100. Back in 2018, the New York Times was struggling. Read New Blog Post: The Best Social Media Marketing Campaigns of 2019. creating videos for your next social media campaign. Many of the stars that got involved had over a million followers, so the message instantly had a huge reach. Based on inclusion, the campaign challenges people to “Be Supportive. This ad wins on many levels. (McDs’ 37,000 stores dwarf Wendy’s 6,500), the fast food chain is managing to absolutely whoop them on social media. Their website is straightforward and their FAQ’s forthright. The majority. Fun and easy to digest, these selects created some memorable buzz and lasting impressions on a range of platforms. With their controversial “DTF” ad campaign, OkCupid took a risk by redefining the acronym: But the risk paid off, as Adweek reports the campaign boosted OkCupid’s social mentions by 50%, and it resonated with women and the LGBTQ community. Hopefully it’s something that’s loved and goes on for years and years”. Nike’s “Dream Crazy” video, narrated by Colin Kaepernick, asks, “Are your dreams crazy enough?” The video is filled with inspirational stories of athletes who defied all obstacles and shattered expectations. 10 Exceptional Digital Marketing Campaigns in 2017. Find out the top 6 digital marketing campaigns of 2018 so far. “Because that’s a moment. Did we mention that people LOVE contests?! Share yours w/#AllTheGoodStuff. As we navigate our way through Covid-19 and the impact it has on marketing efforts, it’s…, We sat down with Andrea Flanders, social media guru and THP's Director of Social Media & Communications, to learn…, Amazon is quickly becoming the #1 platform for food and beverage brands. and WPNC has worked with us closely to understand how to bring this new chapter to life, and also to appeal to hearts, minds, and hands to donate to our life-saving work.”. Noticing their audience was most engaged when voicing their own experiences, the brand really tapped into this idea and ran with it. The campaign represents LinkedIn’s first real integrated marketing effort and also includes online video, digital display, paid social media, outdoor ads, podcasts, radio spots, partnerships, and search engine marketing. The brand promises to continue the campaign throughout the year and work on additional digital channels and executions. by using the tale of a flower shop owner – something that its self-employed audience could relate to. Customers flocked back in droves! The direct result of this misplaced campaign came in the form of a strong social media backlash and droves of negative press - two elements of any digital marketing campaign that you should avoid of all costs. His inclusion in t… Launching 2 new products, the promo delivered sizzling production value, exciting visuals, cool celebrities, big entertainment, upbeat music, witty humor and an epic battle! The public empathized and forgave them for their screw up. Find out what it could b on 6.11.18”. Generating a peak of 11,000 tweets per minute, it took the Blitz award at Twitter’s first Brand Bowl. Followers can use the #AsSeenOnMe hashtag for any outfit from the retailer. The #ItInTogether campaign from LinkedIn explores why people work. As a social media ambassador for Weight Watchers, Khaled shared his experience and progress across social media channels while following the new WW Freestyle program. The public empathized and forgave them for their screw up. Don't Separate.'. Ryan Reynolds’ humorous video for Aviation Gin featured in our pick of top marketing campaigns. International athletic brand Adidas took a fresh and innovative approach to digital marketing this April when they utilized the 30,000 runners of the Boston Marathon to create personalized videos of its participants to promote its latest running apparel. Even today, the hashtag is still getting a notable amount of shares. 6. Click here to learn more. For example, Burger King improved its ranking by 30 places. These cookies do not store any personal information. They were the top brand for effectiveness. During that first month, the campaign saw millions of contributors sharing their stories using the hashtag, as well as people lambasting prominent public figures through one of the only outlets they had. By using this site, you agree to accept our cookies. Result: In this particular case, certain metrics are irrelevant. Every day, people make generalizations about people with disabilities—and many may not even realize they're doing it. Add to this the use of video – which, if you haven’t heard, is a rapidly growing social media trend that can boost social shares by 12x – and you have an engaging campaign that people can really get behind. Editor’s Pick: My favorite Tool for Social Media Campaigns – Social Pilot! In full 2018 mode…excited to be living this #WWFreestyle life with you. Stand-outs noted were ‘Hungerithm’ for Snickers, the John Lewis Christmas campaigns, and Always’ ‘Girl Emojis.'. Ahead of National Voter Registration Day on Sept. 25, Levi’s launched the “It’s Your Vote” campaign, which featured a video spot, in-store voter registration booths, and a microsite. Hold tight, things are about to get good. Now we’re flippin’ our name to IHOb. They then printed out these data points in a storytelling format and pasted them up on billboards around the country. Initially aired at the Superbowl, the ‘Alexa Has Lost Her Voice’ campaign was not only funny and incredibly creative, but it used influencers in a way that placed the benefits of its voice technology-driven product at the heart of the production. He lip syncs Busta Rhymes’ Look at Me Now while strutting through a gothic hallway igniting flames of fire. The campaign started with a relatable story and the social media team are branching out from that. Intuit, a Silicon Valley software giant, has launch a spanking new brand campaign that’s set to reach a crescendo during the 2018 SuperBowl. You see, late last year, the brand started following just eleven people on Twitter: the five original Spice Girls and six guys named herb. What happens when a chicken chain has no chicken to serve? By being authentic, focusing on creativity, understanding the core audience and harnessing emerging technologies these campaigns show how brands can engage, attract and inspire consumers in a way that drives tangible long-term success. Its ‘McWhopper Proposal’ campaign made the top 10 and ‘Backyard Burger King’ was in the top 100. The Colonel’s secret recipe was a common topic of conversation for KFC aficionados. Top 10 spirits marketing campaigns in December 2018. By using this as a grounding point and spiralling out into different channels using the same messaging, Intuit are creating a cohesive and strong brand. Especially when the prize is ten seconds of fame during the worldwide extravaganza of the Super Bowl. According to the WARC press release, "Ariel Matic generated a 42% increase in unaided brand awareness, $12.3 million in earned media coverage, and conversations on social media and sales growth in excess of previous campaigns.". You could almost hear the hooves of celebrities charging into battle. Recently, The International House of Pancakes (IHOP) announced an 'official name change' on Twitter, stating it would be rebranding itself as IHOb. © 2020 Forbes Media LLC. But perhaps the biggest success of the campaign was that the concept of sharing family photos of people watching the game aligned so perfectly with the brand values of Kraft. The 5 Best Food and Beverage Marketing Campaigns of 2018, Refresh, Repurpose, Redirect: Pivoting Content Creation amid COVID-19, Social Media Marketing Strategy: The Brands We’re Loving on Social Right Now, Key Lessons Learned from the Top 5 Products on Amazon in 2018.