Every program uses at least two of these. Technical codes include sound, camera angles, types of shots and lighting. Language is a set of socially sound pattern, words, and sentences having specific meaning and terminology common to the same culture. Deconstruction: The process by which the audience identifies the elements that make up the construction of meaning within a text. There are 7 elements of communication process. Another important question is whether different persons can derive dissimilar meanings from the same text or piece of information. 7 Basic Elements of Graphic Design 1) Color. Subscribe to Monthly Newsletter with Activities, Learn the Core Concepts of Media Literacy, Voices of Media Literacy: 20+ Pioneers Speak. In media literacy terms, technology greatly impacts upon the Monopoly: Any commercial process in which one seller controls prices and supply of a product. Ideology/Ideological: How we as individuals understand the world in which we live. the audience. We emphasize interdisciplinary scholarship and practice that stands at the intersections of communication, media studies and education. In a media text, narrative is the coherent sequencing of events across time and space. This understanding involves an interaction between our individual psychologies and the social structures that surround us. Transparency: The quality of a media text by which it appears to be natural rather than constructed. Jolts: Moments in a media text that are generated by a broad comedy, a violent act, movement within a frame, a loud noise, rapid editing, a Denote/Denotation: A description of a media text indicating its common sense, obvious meaning. Major values that distinguish the United States include individualism, competition, and a … Bone, Jan and Johnson, Ron. 6th edition. (1998). The media's function in this process is to encourage maintenance of the status quo. recombine elements of a new media object—a collage, a Flash movie, a webpage—is what makes modularity interesting. A Sample of Classroom Learning Activities From the Second Course (8th grade): The Media Education Lab at the University of Rhode Island advances media literacy education through research and community service. Construct or Construction: The process by which a media text is shaped and given meaning through a process that is subject to a variety of decisions and is designed to keep the audience interested in the text. Cognitive Elements; 1. Wired-Up: Young People and the Electronic Media. Agenda-setting: The ability of the media to tell people what and whom to talk and think about. Synergy: The combination of two separate media texts or products that share similar characteristics so that one helps market the other. Media Literacy: The process of understanding and using the mass media in an assertive and non-passive way. Elements of Language (Holt, Rinehart and Winston) is the first English language arts textbook to fully incorporate media literacy throughout the series for students in grades 6 -12. Media Education Lab, University of Rhode Island. Production Values: Describes the quality of a media production proportional to the money and technology expended on the text. Genre: A category of media texts characterized by a particular style, form or content. Critical Autonomy: The process by which a member of the audience is able to read a media text in a way other than the preferred reading. They may include, for example, ominous music to communicate danger in a feature film, or high-angle camera shots to create a feeling of power in a photograph. Language makes effective social interaction possible and influences how people conceive of concepts and objects. movies, videos, television and other visual media. Videography: A Guide to Making Videos. Censorship: The practice of suppressing a text or part of a text that is considered objectionable according to certain standards. In advertising, the word "virtually" means "almost.". These visual elements tie together a group in a structured and conventional way that people understand. Virtual: Something which is a representation rather than the real thing. (1995). Media Education: Traditionally, it's the process by which one learns the technical production skills associated with creating media texts. (1992). Howard, Sue ed. We deep-dive into the seven elements below, covering what they are, why you should care, and how to use them to create more professional looking designs -- even if you're operating on a zero-dollar budget. Text: The individual results of media production: a movie, a TV episode, a book, an issue of a magazine or newspaper, an advertisement, an Also used to describe the ability of media literacy students to deconstruct texts outside the classroom. Derek Boles is a longtime media literacy teacher in Canada and is a former editor of Mediacy, the newsletter of the Association for Media Literacy / Canada. Convergence: The merging of previously separate communication industries such as publishing, computers, film, music and broadcasting, made possible by advances in technology. Each medium has its own ‘language’ or ‘grammar’ that works to convey meaning in a unique way. Any specialized form of discourse has its own unique language and media literacy is no exception. Convergence Culture: Where Old Media and New Media Collide. Media languages can also include the repeated use of particular words, phrases and images, also known as verbal or visual language. We are only attempting to define these terms as they related to the field of media literacy education. We emphasize interdisciplinary scholarship and practice that stands at the intersections of communication, media studies and education. Hardware: The physical equipment used to produce, distribute and exhibit media texts. Audience: The group of consumers for whom the media text was constructed as well as anyone else who is exposed to the text. Elements of Language (Holt, Rinehart and Winston) is the first English language arts textbook to fully incorporate media literacy throughout the series for students in grades 6 -12. Technology: The machinery, tools and materials required to produce a media text. With 313 million active users each month, Twitter is one of the most popular social media platforms. — Antoine de Saint-Exupéry (1900 – 44) BACKGROUND AND RATIONALE ‘The medium is the message‘, now a famous quote, was written by Marshall McLuhan in 1964.While the medium may affect how messages are received, the users’/audiences’ own background/experience may also affect the interpretation of messages. Software: The programs written for computers or the media texts that can be played on them. Film Education, 91 Berwick Street, London UK W1F 0BP . The Language of New Media … NY: Teacher’s College Press. As one of the program authors, Renee Hobbs developed the theoretical framework for the "viewing and representing" strand; guided the development of the scope and sequence; served as the authority on terminology, definitions and pedagogy; and directed the planning for the video series. So it’s no surprise that tweets often include one or more elements of text message language. Also refers to those media that have more credibility than their competition. Teaching Youth Media: A Critical Guide to Literacy, Video Production, and Social Change.