It should be noted that the factory ProRes presets all convert to the Hasselblad Rec.709 color space. Basically a sequence consists of a number of capture steps. The presets, including multiple flavors of DNG, JPG, PSD, and TIFF, can include user presets, like the “TIFF 16” selected above. A one-profile solution is ideal in order to keep colour management simple. The colours are now finished and described in a device independent of colour space. For each step you can We call this discipline to apply a “film curve,” as film has always used this trick to deliver the best possible contrast. Phocus 3.5 for desktop brings a number of new and improved features, while the Phocus Mobile 2 update is more incremental with only a few small changes. This has been established by the clever combination of math with a series of colour transformations of the original raw RGB colour data coming from the calibrated sensor of a Hasselblad digital camera. At the end of a colour handling, contrast is optimised in order to use most of the available digital levels to represent the important parts of the image in between highlights and dark points. This software, for Hasselblad users, can control the camera and deal with image files. When we spoke to many of our photographers, the feedback was unanimous: To satisfy these requirements we produced a new colour look-up-table (LUT). Based on the adjusted colour balance input, we can now render the image with this new LUT. The standard solution for achieving colour that looks “right” is to provide different profiles for different subject matter – one profile for optimum skin tones, another profile for the best rendition of industrial products, and another for the most pleasing reproduction of foliage. Hasselblad provided them to Adobe. Hasselblad has developed the Hasselblad Natural Colour Solution (HNCS) in order to enable photographers able to achieve colours and subject matter that look perceptually correct. The presets, including multiple flavors of DNG, JPG, PSD, and TIFF, can include user presets, like the “TIFF 16” selected above. Sign up for the Hasselblad newsletter to receive the latest product news and inspirational stories from the world’s top photographers. Image files from all Hasselblad FireWire based digital camera products are supported. Solutions where you have to sacrifice some colours in order to get others right are unacceptable. Phocus automatically creates a destination folder on your hard disk when opened for the first time. Correct colours need to be in every shot, regardless of subject. Phocus 3.0. is a software used to process image files and it’s had an overhaul and loads of updates to make it easier to use and more accessible. Once an export has been started, a count-down of remaining files appears on the “H” icon in the Mac OS-X dock. You are now subscribed to the Hasselblad newsletter. If you do not wish to create a My Hasselblad account, you can unsubscribe at any time with a link at the bottom of each newsletter. Phocus automatically creates a destination folder on your hard disk when opened for the first time. FYI, the same lens correction profiles that are in Phocus, are also in Lightroom. Hasselblad has released an update to its Phocus image processing applications for both desktop and mobile devices. While image colour and tonality are somewhat subjective, the tones displayed in an image are controlled by the following: The Hasselblad Natural Colour Solution (HNCS) was developed for serious users who demand the utmost colour accuracy. Photo Arts Monthly, http://mattbeardsleyblog.com/2010/11/01/hasselblad-phocus-workflow-software/, LTO Tape, A Data Storage Solution for the Modern Multimedia Artist, Kickstarter Slam Dunk, Tips to Raise the Capital, Wedding Photography and the New Canon 5D Mark III, Fujifilm introduces a little brother to the X100, the new X10. There may be a generic profile as an alternative to a specific one, but generic profiles are a compromise – there’s nothing completely wrong, but nothing completely right either. By signing up for our newsletter,you agree to our Terms & Conditions and Privacy Policy. If you’re a Hasselblad with the X1D II 50c, 907X Special Edition, or the new 907X 50C, we’ve got some good news for you!First announced in June 2019, Phocus Mobile 2 has expanded the possibilities of the Hasselblad workflow with portable RAW image processing via iPad. Learn why Hasselblad medium format delivers the finest image quality. To summarise, the process of applying different disciplines of mathematics to have basic RGB colour values allows for consistent and proper colour matching to what the human eye sees. Hasselblad will certainly include the Custom White Balance for correction of movement camera anomalies in the final release of Phocus, or very soon after. Unfortunately, photographic tasks often defy such rigid classifications – how are we to deal with a subject involving both skin and foliage? This bundle contains Phocus, Hasselblad Device Drivers, Microsoft .NET Framework 4.0 client profile and a Microsoft Direct X SDK subset. This process culminated in the creation of the Hasselblad RGB profile. After installa-tion, you will be asked to register your copy of Phocus to receive e-mails regarding updates and general information. The company has taken the wraps off of the Hasselblad H5X. For users with a wider gamut requirement, the Hasselblad L*RGB profile was also created, which incorporates LAB colour data for an extended colour space. By continuing to use this site you agree to our use of cookies in accordance with our Cookie Policy.