So, if you’ve already set up your small business or you’re planning to make changes to your existing business, your focus should be on communicating effectively to your audience by adopting an IMC approach. Additionally, IMC helps buyers get all the information about special offers and new product releases. For example, you might decide to employ several sales teams, offline and online marketing teams, external marketing agencies and so on. Integrated marketing communications is an approach to promoting a message through multiple strategies that work together and reinforce one another. Integrated marketing strategies help pull all of a brand's message points together into one cohesive whole to ensure that the message is not disjointed and confusing. However, we work with clients throughout the United States. An integrated approach to marketing communications ensures that all channels are aligned and following the same strategy, overarching business objectives and company values. Schools are amending outdated teaching models so that graduates are able to easily transition into the workplace with experience working with tools like Google Ads, Adobe Creative Cloud and social media platforms like Hootsuite and Canva. The overall effect is that the company enjoys an increased profit margin, which is the primary reason for engaging in most entrepreneurial activities. Not only will the message stay consistent in … Laura Lake is a former writer for The Balance Small Business. Some schools have introduced a Masters of Arts in Integrated Marketing Communications program, which teaches graduates how to combine their creative and analytical mind to conduct research, create strategies, and translate their findings into tangible returns for the agency or company they work for. An integrated marketing communications strategy makes this consistent delivery possible. Always strive to ensure that your content, style guides, logos, voice, and headers work in tandem as this will ensure that you maximize your market impact and carve out your niche or industry. What’s more, you’ll communicate the same message both internally and externally, which will enhance the chances of making good returns on your investment. If a brand is able to reach its intended consumer multiple times, across various channels, they begin to resonate with its audience. These are the most common types of integrated marketing communications plans, each one dependent on what the firm creating the plan is hoping to accomplish: While integrated marketing is not new, it still is important in today's world. For years I have preached the need and importance for delivering an integrated … 14778 | Integrated marketing communication is essential not only for business to business marketing but also for direct interaction with customers. Graduates now have an understanding of each facet of a business so they can ensure integrated communications across teams. We also provide other online marketing services, such as email marketing, marketing consultations and various types of advertising. Get a quote today! In the past, marketing channels were pretty much limited to direct marketing such as phone or post, as well as advertisements on TV, radio and in print. It also develops a sense of attachment and loyalty among end-users. Privacy Policy. Your employees will get the message clearly, as well as the goals, and work towards achieving them. Online advertising includes social media campaigns, in addition to internet ads. But with proper planning, you will reap the benefits discussed in this post and more. It also is important to determine the characteristics of customers, which might include age, education level, gender, income, and geographic location, among others.