By providing your information, you consent to All marketing and branding activities should support the overall corporate strategy or business development strategy, and all those involved in implementing business strategies should be aware of the associated marketing strategy. An initial amount of Rs. Colleges in Andhra Pradesh 2020, MD Forensic Medicine Colleges in Himachal Pradesh: Seats & Admission, Salary details of Indian Air Force Officers, Top Physiotherapy Colleges in Maharashtra 2020, MS Ophthalmology Colleges in Karnataka: Seats, Admission & More. In these increasingly complex times having a well-conceived strategic marketing plan is essential for businesses to win in tough markets. View all courses. In this context, marketing classes are increasingly seen as a "must" rather than a "nice to have" in the world of corporate training, if a company wishes to retain a leadership position. Strayer University is proud to be certified or accredited By using our site you agree to our use of cookies. Hone your team-building, management, research, strategy and marketing campaign leadership skills with a master’s program that can help you reach your goals. Make decisions related to domestic and Our lecturer came up with practical projects, exploring the retail industry while observing shoppers or comparing outlets - we observed the theory we had learned in action. Email:Â, Undergraduate open days, visits and fairs, Postgraduate research open days and study fairs, Quantitative Methods for Business and Management, Introduction to Management and Organisation Studies, Marketing Communications in the Digital Age, Business Law 1: Law, Business Liabilities and the Consumer, Business Law 2: Law and the Modern Corporation in an International Context, Employment Relations and Human Resource Management, Personnel Selection and Talent Management, Economic Analysis I: Firm Market and the Economy, Leadership of Learning - with Teaching Placement, Crisis of Nature: Issues in Environmental History. Essays, multiple choice tests, project reports and presentations, in-class tests and weekly assignments constitute the coursework component of assessment, although the nature and proportion of coursework varies across course units. MKT 500 - © 2020 Coursera Inc. All rights reserved. Address the primary functions of Marketing management deals with applying principles of management and business principles to promote and sell products or services. Explore additional scholarships & ways to save. (...) Read more about Customer analysis marketing plan. Save up to 25% off the cost of select master’s degrees. The course unit details … We have partnered with various multinational companies, corporations and start-ups to offer opportunities to students who have successfully completed our programs. This portal is managed by educational consultant Arun Kallarackal and his team. styles, negotiations and human resources management in a global organization. Develop the skills you need to lead the marketing charge at your BSc (Hons) Management (Marketing) will suit you if you are interested in strategic marketing management or in aspects of marketing such as market research, product development, brand management, integrated marketing communications and retailing. The University offers special incentives to our armed forces with a 20% concession on the program fee. It is a postgraduate level management education program. Trust and Security in a Digital World: From Fake News to Cyber Criminals, From Antarctica to Outer Space: Surviving and Thriving in Extremes, Are We Alone? Subscribe for daily updates related to career, courses and more! Here are some of the best MBA entrance exams in India – CAT, CMAT, XAT and MAT. Deserving candidates are allotted seats after an interview. This course aims to promote critical awareness of the merits and complexities of management and to instill an appreciation of the association between theory and practice. The University is following the advice from Universities UK, Public Health England and the Foreign and Commonwealth Office. Earlier, marketing management primarily revolved around advertising and promotional events. The Strayer MS in Management, Marketing concentration can help you develop the latest marketing competencies and technological innovations in use in today’s business landscape. This program can help you gain the skills to take your marketing career to the next level. This mix of participants makes the best marketing conferences more like a short marketing course. Brand awareness is no longer enough: the focus is on build branding communities and brand advocates that drive brand loyalty. It involves advertising, market research and planning. Indeed, brand loyalty is considered the ultimate sign of the best marketing strategies. agreement, as applicable, Proof of a completed baccalaureate degree We will cover topics such as marketing plans/strategies, marketing research, market segmentation, retailing, advertising, pricing, Internet marketing… Post Graduate Diploma in Business Management, PGDBM (Information Technology and Systems Management), Professional Diploma in Digital Marketing, Professional Diploma in Wealth Management, Diploma in International Trade Management, Diploma in Banking and Finance Management, Certificate Program in Corporate Communications, Certificate Program in Business Management, Certificate Program in Project Management, Certificate Program in Operations Management, S.S.C plus 3 years of Diploma recognized by AICTE and 2 years of work experience.