Your PR and marketing plan section will discuss how you plan to let your target market know that you’re open for business. But, more realistically, your location needs to be convenient for your target market. Investors will want to see a sales forecast, income statement, (also called profit and loss statement) cash flow statement, and a balance sheet. You'll quickly see how important menu engineering can be, even early on. Explain to your investors the importance of each and what they will be doing for your restaurant. Potential investors will be looking for experienced owners and managers to get a restaurant up and running, so this section of the plan should explain why your team is qualified to build the business into a success. Your menu can communicate all of this. The key element of your sample menu though should be pricing. Entrepreneur Quiz: Do You Have What it Takes to Succeed? If you need additional help, we’ve created a guide to creating the financial statements you need to include in your business plan. Here on Bplans, we’ve got a great guide already on how to write a traditional business plan. In your business plan, make sure to discuss the potential locations that you hope to occupy, assuming you haven’t already secured the location. Discuss the current economic conditions that could make opening a restaurant difficult, and how you aim to counteract that. Or, perhaps you’re focusing on young, health-conscious families. Then explain to your investors how your restaurant will be different. Is creating a business plan for your restaurant really that important? Not only will your menu help to explain your restaurant concept, it will send signals with your pricing. If you did a market analysis, don’t get into tons of detail, but cover enough that a casual reader will understand what you’re trying to accomplish. It's easy to assume that everyone will visit your restaurant, so it is important to research your competition to make this a reality. It walks you through the process step-by-step with instructions and examples for all aspects of your plan. Mention all the restaurants that could prove to be competition and what your strategy is to set yourself apart. A professional restaurant business plan is an important step towards launching a business in this challenging industry. To make your restaurant a reality, you are going to need a lot of help. At this point you probably don’t have a final version, but for a restaurant business plan you should at least try to have a mock-up. For your business plan, consider including “cost” information with your menu, if you can gather this information. How will your marketing campaigns differ from what is already being done by others? . How do you plan on securing your target market? Instead put together a mood board to get your vision across. Write a plan to help you figure out your startup costs and the money you’ll need to get going, how long it will take to pay back lenders and to answer the hard question of. Plus, all the equipment and renovations to a space mean you’ll probably need to spend a good amount of cash before your doors are open and you get your first customer. Write your business plan with the #1 online business planning tool. section will discuss how you plan to let your target market know that you’re open for business. Take note of everything from their prices, hours, and menu design to the restaurant interior. You’ll also want to include a company description that includes details on the management team and the highlights from their resumes. Use the talent you have chosen thus far to highlight the combined work experience everyone is bringing to the table. Learn more about how LivePlan can help you write your business plan for your restaurant. With restaurants opening left and ride nowadays, the investors are going to want to know how you will get word of your restaurant to the world. Your executive summary should summarize your vision for your restaurant, a short description of your target market, and highlights of your management team and financials. Your. Usually, you write the summary last, after you’ve fleshed out all the details of your plan. Finally, your restaurant will need a financial plan. But, more realistically, your location needs to be convenient for your target market. For a restaurant, location can make or break the business. Your menu shows that you’ve thought through your overall concept and can translate that concept to the plate in a consistent way. Noah is the COO at Palo Alto Software, makers of Outpost and the online business plan app LivePlan, and content curator and creator of the Emergent Newsletter. Your marketing strategy and PR plan should explain the kind of marketing and advertising you plan on investing in and how you’re going to manage your PR.