Services 3. Scope of Marketing Create Awareness. The information acquired through these marketing programmes is implemented in their production processes to deliver the services as per market trends. Copyright © 2018-2021 BrainKart.com; All Rights Reserved. In marketing, any reference to product normally applies to service also. Service as an act that is service as a mode of behavior such as helping out and giving advice. Informing customers about the company’s products is a must for attracting them to buy products. Once these customers are satisfied and happy with these services, they will promote these services by word of mouth publicity. Service marketing emerges as a separate field of marketing in the 1980s keeping in view the unique and different characteristics of economic services from tangible products. SERVICES MARKETING 3. of people. For example, two people may pay the same amount for a service but may be paying for different aspects of the service. It creates awareness about economic services offered by the business. Adjusting Marketing Budgets is Multi-Dimensional 5 May. For instance, educational institutions are marketing knowledge packed courses, character building and all round development, hospitals are selli… Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality, tourism leisure and entertainment services, car rental services, health care services and professional services and trade services. Editorial: bringing socially unacceptable services into services marketing Mark Scott Rosenbaum, Rebekah Russell-Bennett. Goods 2. Marketing helps in developing the economy of the country. Create Awareness; Boosts Sale and Increase Revenue; Raises Standard of Living; Provide Employment; Source of New Ideas; Basis for Decision Making; Helps in Economic Development In this way the nature and scope of services pose different challenges for managers in service businesses. Events 4. It involves marketing of various economic activities offered by business comprising of both Business-to-Business (B2B) and Business-to-Consumer (B2C) services. scope of services which includes the types and ages of patients served, the hours of operation, staffing, the types of services provided, and the goals or plans to improve quality of service. The scope of marketing deals with the question, ‘what is marketed?’ According to Kotler, marketing people are involved with ten types of entities. This increased revenue helps in removing the poverty from the country and helps in infrastructural development. It is applicable not only to business organisations, but also to organisations such as educational, medical, government, non-government, social, religious and cultural organisations. This way a large portion of the population gets employment through marketing programmes. It has emerged as the largest and fastest growing sectors in the world economy, making higher contribution to the global output and employment. Service marketing is a branch of marketing concerned with marketing of intangible products. The various economic services included in this marketing are telecommunication services, health services, financial services, entertainment and tourism services, trade and professional services. For example, monitoring activities, a repair service, up-dating facilities. Introduction • Main objective of any business organization is to satisfy the needs and wants of the society • Production or purchase is of no meaning if a firm is unable to market its goods and services • Marketing is the focal point of all business activities It provides full details to customers and motivates them to avail different services offered by a business. (a). Study Material, Lecturing Notes, Assignment, Reference, Wiki description explanation, brief detail. With the growing competition of services in the global market, service marketing achieves the great importance making it a separate subject to be studied.eval(ez_write_tag([[300,250],'commercemates_com-large-mobile-banner-1','ezslot_5',172,'0','0'])); The marketing mix used in service marketing is expanded as compared to product marketing. NATURE AND SCOPE OF MARKETING Unit 1 2. Product: In case of services, the ‘product’ is intangible, heterogeneous and perishable. Service Marketing – Scope. Service as product support: Any product or customer-oriented activity that takes place after the point of delivery. Tag Archives: Scope of Services. By availing these services standard of living of people is raised. The Service industry forms a backbone of Social and Economic development of a region.