A successful integrated marketing communications strategy consists of five essential components. Run your creative juices and think of all the ways you can alter your offering to your customers. If you look at the different components of the marketing mix of small cars, you will find that the product description is different from a Sedan, the pricing is less, because of the amazing response from customers the promotions and marketing budget is high, and the distribution is present even in rural towns and cities. For instance, departments such as marketing, sales, and customer service must shift from segregated to integrate. In integrated marketing practice, the answer is undoubtedly yes. When these marketing activities are co-ordinated, they give the maximum effect. Integrated Marketing Communication or IMC involve coordinating the various promotional elements and other marketing activities that communicate with the firm’s customers. 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The idea behind integrated marketing is that you can customize the offering to a customer based on the segment you are targeting and thereby target various segments individually by making a change in the marketing mix. Which do you believe to be the most crucial to the success of a business? It could either include consumer promotion or trade promotion. Social media marketing describes the process of promoting a business or website using various social media channels. The idea behind integrated marketing is that you can customize the offering to a customer based on the segment you are targeting and thereby target various segments … It means advertisers can monitor feedback and adjust the message for maximum impact on consumers. It aims to ensure the consistency of the message and the complementary use of media. The Microsoft Surface Phone Gets Real With new Snapdragon Process... Budget-Friendly Content Marketing Strategies for Your Brand, NASA Image Reveals a 'Cosmic Candy Cane' in the Milky Way, R2 Robonaut is NASA's Newest Space Robot Assistant. Integrated Marketing Communication or IMC involve coordinating the various promotional elements and other marketing activities that communicate with the firm’s customers. Along with creating brand loyalty, it helps differentiate a specific product from its competitors. As you may have guessed, the leveraging process begins with an in-depth understanding of each marketing channel. Besides, a mega-database requires extensive resources. What is integrated marketing communications (IMC)? Not only is it affordable, but it also provides a quick way for marketers to target numerous users at once. Is the whole really greater than the sum of its parts? Integrated marketing is mainly used by a company to fill up a gap presented in the market. There are two main factors associated with Integrated marketing. The integrated marketing concept can be explained best with reference to the marketing mix. There are eight primary IMC tools. That’s why integrated marketing communication is essential. By using our site you agree to our privacy policy. Integrated marketing communication refers to integrating all the methods of brand promotion to promote a particular product or service among target customers. A successful integrated marketing communication strategy consists of five essential components. Integrated marketing communications also create a competitive advantage for companies looking to boost sales. Explore the Strategy of Integrated Marketing. It entails using various promotional methods designed to reinforce each other. There are coun… I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Like other marketing strategies, an integrated marketing approach shows a specific brand’s benefits and features to target customers. In integrated marketing communication, all aspects of marketing communication work together for increased sales and maximum cost effectiveness. 12-4. Integrated marketing communication entails using various channels with unique strengths and weaknesses. Your email address will not be published. However, it made marketing a one-way feed. In the 1990s, mass communications — relaying information via television, radio, and other media — dominated marketing. The history of integrated marketing communication IMC, we note began to be understood and applied by companies from the late 90s, which seeks union efficiently and implementation of planning, coordination and integration of all messages from the company. It ensures that all forms of communications and messages are carefully linked together. Answer all 4 questions below: What is … Integrated Marketing Communications (IMC) is a concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear and consistent message. With this, various departments within an organization can quickly share the information required to succeed in an integrated marketing campaign. Thus there are tons of integrated marketing activities which can be used by a smart marketer and by altering one activity or other, the company can reap benefits. Social media marketing is one of the most powerful tools for integrated marketing communication. That’s why database communication is essential. That’s because the salesperson speaks directly with customers and resolve issues on the spot. Let Edgy Universe know how much you appreciate this article by clicking the heart icon and by sharing this article on social media. Integrated Marketing Communication or IMC is a marketing strategy that aligns and interconnects the various platforms and communication channels to create a singular branding message. That’s because multiple individuals, departments, and channels have specific needs. We help brands stay relevant and gain visibility in search results. When you create promotional material offline, those elements link into your online content, with … The former focuses on consumers’ incentives — coupons, distribution of free samples, discounts, and premiums. Targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, … Marketers can also improvise their pitch to suit the buyer’s needs. Most organizations keep multiple databases with valuable insights and extraneous information.