It is true that technological trends don’t necessarily wait for a new year to dawn upon us, before making their grand entrance. Make sure you ‘claim’ your hotel on all major booking and review sites so you can track comments and respond where possible. And because you have to start preparing for 2019, here are 6 ways in which digital hotel marketing can help you get more reservations in this year. Invite contacts and friends. Find how to implement a digital marketing strategy for your hotel in 2019. Also consider proximity marketing or geo-based targeted advertising to send targeted information based on location directly to mobile phones to guests that have expressed interest in mobile alerts. Stay on top of events, festivals and seasonal activities from fishing to fall foliage viewing and consider engaging with other travel operators for cross-promotional opportunities. Here are some notable Social Media stats to date: 52% of Facebook users say the travel photos posted by their friends or family to social media inspire them to book trips. What remains to be mastered is optimizing the content and customizing it. I know you are tempted to question the relevance of email marketing so far as hotel marketing plans are concerned. There are no upcoming events at this time. Digital marketing strategies for the hotel business should encompass search engine optimization and numerous paid and organic channels to give your hotel visibility throughout the research, consideration and final booking phase. The best part about teaming up with social influencers to transform your hotel marketing strategy is that there are so many of them catering to such wide and varied audiences! Most hoteliers understand the importance of marketing and the need for an actionable strategy, but prioritizing your efforts and implementing your plan can be challenging. The brand message you run with will ultimately impact the kind of guests you attract. You must think what you want to convey to your customers. Even the best hotels will have upset guests from time-to-time. The year 2019 promises to be an interesting one for hotel marketers. (Source). The Hoxton – unique website content. And we urge you to try it out before your competitors beat you at it! Do you cater to couples or corporate warriors, value seekers or luxury travelers? Post quality content, consistently, following the 80/20 rule – 80% about your local area, 20% about the hotel itself. 3632 posts . We are surprised too, but data proves us wrong! Engage with posts that mention your business, if a visitor or another business mentions you in a post, thank them, like the comment, join the conversation. From proximity marketing or age/gender/geo-based targeted ads to throttling time-sensitive in-app notifications to encourage impulse buying, one can do wonders in marketing hotels using mobile technology. Make sure your Facebook page and Instagram feed is up and active. https://www.e-marketingassociates.com/blog/10-strategies-to-jump-start-your-2019-hotel-marketing-plan, https://www.wordstream.com/blog/ws/2018/09/07/hotel-marketing, https://www.revfine.com/hotel-marketing-strategies/, https://insights.ehotelier.com/insights/2019/01/14/top-5-hotel-marketing-strategies-for-2019/, https://www.socialtables.com/blog/hotel-sales/hotel-marketing-plan/, https://fitsmallbusiness.com/hotel-marketing-ideas/. Team up with an influencer who you think would be able to embody the spirit of your brand, your culture and with whom your audiences would best relate to. © 2020 | Texas Hotel & Lodging Association. This is one of the least explored but most effective marketing strategies for hotel businesses. Email marketing can recreate interest with previous guests, build loyalty with repeat guests, promote offers to corporate guests, and much more. There are several ways for hotels to increase direct bookings and obviously, increase in revenue as well. But with consistent efforts, and genuine sincerity you can win over guests easily. No list of ‘hotel marketing ideas’ is complete these days, without at least one mention of mobile technology. It’s improving. 40% of people under 30 prioritize the ‘Instagrammable’ potential when choosing their destinations. The best part about teaming up with social influencers to transform your hotel marketing strategy is that there are so any of them catering to such wide and varied audiences! Having your own hashtags can also encourage guests to share their experiences with you. Hotelogix - May 3, 2019. But what’s also true is that every now and then, we as hoteliers like to take a step back to reassess our strategies and weigh their efficacy. Before you start any marketing plan, make sure your message is clear, relevant and consistent in all your marketing. In 2018 the average number of app used by chinese netizen was of 21.3 in 2018 and went up to 23.6 in 2019. Top 5 hotel marketing strategies for 2019. eHotelier Editor. Not only is word of mouth marketing free, but also guaranteed effective. A video about your property posted to YouTube or Facebook will not only appeal to younger demographics but will improve your Google rankings. When a half a second of action is better than half a day of talk, 5 ways hotels can boost their revenue amid COVID chaos, How we can help you retain jobs and revenue amid the pandemic, More Hotel Mogel: Essays in Hotel Marketing & Management, Hotelogix, AxisRooms and RepUp merger announced, Tips to improve your hotel occupancy post-COVID, Solid as a rock– marketing tactics to futureproof your hotel during and after COVID-19, 5 reasons why your hotel must have a Google My Business listing. Email marketing can be used to recreate interest in guests who have stayed with you in the past, in building loyalty with repeat guests, in promoting offers or corporate guests, and what have you! Everything is going mobile, from booking to check-ins to room access to restaurant, event or service recommendations, and reservations to hotel and travel reviews. While most hotels prefer direct bookings, almost no hotel can secure regular business without capitalizing on online travel agencies and travel brokers. This is the first impression you will make on a potential guest, make it memorable and usable. Having a brand account on Instagram can help potential guests get a virtual feel of your property.