Edit your profile, connect your social media accounts, and more. More Repeat Sales with Lower Return Rates – The more involved consumers are in creating their purchases, the more connected they’ll feel to them. That is something I am sure that a business would want to do to help their company grow. Benefits of Buying and Selling Custom Furniture. Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos. Consumers Are More Expressive. Delivering customers exactly what they seek is a viable option to increase sales by a substantial amount. Supercharge your marketing by partnering with Trend Hunter. For example, Pepperidge Farm customers now design Goldfish crackers, and Jawbone customers configure their own Jambox speakers. He loves weaving words to create stories and sentences which breathe life. In these ever-changing market conditions, stocking up on too many products might not be the best option. However, while the importance of customization is understood by brands today, it's wise to consider customization as more of a brand promotion and loyalty strategy than a revenue driver. Let’s … As writer David Wiggs of iMedia Connection points out, "Customization retail is really an engagement and customer service tool. This becomes a cycle of success, because the more internet users that visit your site (and the more time they spend on your site) gives you a higher ranking on Google for related product searches. These days, luxury goods have become more personal and interestingly takes into account different tastes and cultural references. More Sales – To quote chapter 3 of Custom Nation. Learn how the Trend Hunter harnesses the power of artificial intelligence. The Engaging Way To Sell Customizable Items. The fact is, these days, Millennials make most purchases online. How can you leverage BigCommerce to take your business online? Explore our 2021 tour dates and find the best city to inspire your team. Let’s get back to the basics. Uncover major shifts and emerging opportunities with our exclusive PRO research. In Chapter 8, the authors have put together a list of nine solid ways that design-your-own can benefit your business. It still is. Based on the actual experience of Doogma’s customers, I’ve added in a tenth reason why every company should add product customization to their business. [More], Curation and personalization change the landscape for online ... Who doesn’t love a personal touch in a product they order? For businesses, there is a vast opportunity to curate custom products in line with the latest pop-culture trends, and so on. This site created & maintained by Net-Presence.ca, The Mobile Shopping Movement and Product Customization, Sportsdecal® Improves Customer Shopping Experience While Reducing Costs. Offer a wide range of customization options, stand ahead of the competition by providing out-of-box edit features, give unlimited access for shoppers to design products, let customers have a 360-degree view of the product to get a personalized look and feel, and do whatever it takes to make every moment spent on your website worthwhile. Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights. Search our database of over 390,000 cutting edge ideas. Picture the scene: a town has two clothes stores, both of which sell … Free Publicity – To quote Custom Nation: “By adding even a small CIY [Create Your Own] section to … One highly recommended book on customization is Custom Nation (customnation.com), written by Anthony Flynn and Emily Flynn Vencat. Either way, it doesn’t need to be complicated to implement on your website. Stand out from the competition. If you’re looking to sell directly to your consumers, then this is a good option for your business too. Remember, there doesn’t need to be a huge shift in your business or product model. “What consumers are searching for from the luxury experience is often determined by how they feel their time will be best spent”, says Alex Field, Director of Marketing at Reignwood, the Asian Investment Group. For more information on this growing trend, download our Customization Trend Report, which uncovers more examples of how brands are using customization in their marketing strategies. Accelerate innovation and ignite disruptive thinking with our award-winning programs and research. Product customisation and personalisation is actually the new black. Greater Customer Loyalty – Give consumers exactly what they want, when they want it and they’re more likely to stick with your brand. The truth is, no one knows what will happen and when. ), now the customer is practically another "designer" in the product development and purchasing process. Luxury goods are usually considered as prized possessions and are not bought often. [More], Consumers seek ways to let their online individualities ... The medieval guilds controlled the training and supply of a wide variety of items. Maybe I should look into customizing products some time for selling. Better Customer Loyalty. Meet the team trusted by hundreds of leading businesses worldwide. With a product configurator on your website, the entire product customization and order process is streamlined. Customers’ requirements need to be understood and proofs are sent back and forth before the customer is satisfied.