[11] Mineral oil is also not included because it clogs pores and can be contaminated with toxins. For each self-portrait uploaded, a donation was made to the foundation and one poster received a lifetime supply of Tarte Cosmetics. Gluten is not included because if it is accidentally consumed, it will cause a reaction. [14] On 28 August 2017, Tarte announced the company's support of an anti-cyberbullying campaign with the Tyler Clementi Foundation. Tarte is not 100% vegan, but some of their individual products contain only vegan ingredients. Tarte is certified by PETA. By Maura Lync h. May 20, 2008. We cannot search for an empty value, please enter a search term. Seventeen picks products that we think you'll love the most. [8], In June 2018, Tarte announced the revival of its sister brand, Awake, which produces a line of cruelty-free skincare products.[9]. By 2010, the company's products were being sold by Ulta Beauty. [12][unreliable source?] I’ve been hearing this a lot lately & love the fact that it doesn’t have to only apply to your workout, but also your beauty routine. These formulas are AMAZING for balancing out your skin & giving you buildable coverage with some serious staying power. Please note we are closed on Sundays and Bank Holidays. Seventeen participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. I wear tarteguard under my makeup literally every day regardless if I’m out in the sun because SPF is so important in protecting your skin & delaying signs of aging. We’re moms, students, professionals & need our beauty to be easy because we’re busy running the world! Seventeen years ago, Maureen Kelly was a self-described ‘beauty junkie’ who grew tired of products not working as promised or being chock full of icky, harsh ingredients she couldn’t pronounce –let alone want to put on her skin. In 2000, tarte cosmetics was born out of Maureen’s one bedroom apartment in New York City –a cruelty-free line of easy-to-use, life-tested beauty products that use healthy, naturally-derived ingredients to deliver real results to the everyday woman. Strong & sexy is how real women live. In 2003, Tarte products were being stocked by Sephora and in 2005 at QVC. Maureen Kelly. Tarte Cosmetics is an American cosmetics company headquartered in New York City.[1][2][3]. ", "Tarte Animal Testing and Cruelty-Free Status", "A Background of Tarte Cosmetics | Smart Girls Group", "Tarte Promotes Campaign Against Cyber-Bullying", https://en.wikipedia.org/w/index.php?title=Tarte_Cosmetics&oldid=966290579, Articles lacking reliable references from March 2019, Creative Commons Attribution-ShareAlike License, This page was last edited on 6 July 2020, at 07:40. Maureen Kelly, founder and CEO of Tarte Cosmetics. [1], In March 2014, a 93.5 percent stake in Tarte Cosmetics was acquired for $135 million by Japanese company Kosé Corporation, which wanted to expand into North America. Maureen Kelly has stated that she wanted makeup that uses natural ingredients, including Amazonian clay,[10] goji berry extract, passionfruit and vitamins A, C, and E. Tarte Cosmetics does not use parabens, mineral oil, synthetic fragrances or gluten in their products. Pls delete ur ching chong post on Instagram, @tartecosmetics. Kelsey is Seventeen.com's fashion expert and resident Harry Potter nerd. tarte wants to encourage all women to #rethinknatural because you really can have it all…at least when it comes to your beauty products! The meme was taken down, however fans weren't about to let them off the hook that easily. Best of all, they give you that easy, low maintenance glow so you look great & feel even better. Not only is this routine effortless, it’s also what I like to call good-for-you-glam because all of tarte’s makeup & skincare formulas incorporate naturally-derived ingredients that are above all, healthy. This was actually my inspiration behind tarte’s first athleisure skincare line that I like to call ‘the yoga pants of skincare.’ It’s all about that fresh-face, woke-up like-this, no-makeup look that’s super versatile for all these real-life moments. Parabens are excluded because they are known to disrupt hormones. There are currently no items in your cart. Kelly spent much of the first two years delivering sample products to the mail rooms of magazine publishers, hoping they would invite her back. By Natasha Morris, • Tarte is Launching Their First Fragrance Ever. This has always been my mission since day 1 because I believe that feeding your skin with essential nutrients is just as important as nourishing your body…why should you have to choose between beauty that works & beauty that’s good for you? The post contained the words "ching chong," a phrase commonly used to mock Asian people. Maureen also told Seventeen.com that this experienced has started important conversations at Tarte. This OG of natural mascaras has been my go-to for years because it gives just the right amount of volume without looking flaky or overdone. [6] She was pursuing a PhD in psychology at Columbia University when she decided to pursue her interest in cosmetics because she could not find effective makeup she liked; she wanted natural makeup that gave a glamorous look. By Glossybox. Last weekend, fan favorite Tarte Cosmetics posted a meme to their Instagram that got the entire internet fired up. It also conveys a quiet yet powerful confidence…you look like you’re not trying too hard because you’re not! As sales continued, Tarte launched in Sephora in 2003 and two years later on QVC. Writer and expert / Strong is the new sexy. Tarte asked consumers to take a self-portrait and upload it to Instagram with a hashtag #kissandmakeup. It was founded by Maureen Kelly in 1999; her first product was a cheek stain that was used the following year for the cover of Self magazine. 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