They will compare different alternatives which supply the similar products and services, especially when the first purchase or the WOM from others are negative. First, it is essential to have a high quality and service, which guarantees consumers to repeat purchase and establish a brand loyalty. The modern marketing concept can be expressed as: the achievement of corporate goals through meeting and exceeding customer needs and expectations better than the competition (David Jobber 2007). Ironically, Solomon and et.al (2006) have mentioned that, consumers are more likely to spread the complaints or negative services and information than the positive occurrences. Disclaimer: This work has been submitted by a university student. It was just chatting and we even had a nice chatting with these people after finishing the questionnaire. However, there were some people who thought our questionnaire was too long and some questions were difficult to understand. We spent about 1 week to collect the questionnaires data altogether. Critically evaluate and explain the concept of Customer relationship Marketing (CRM). Firstly, consumer commitment. A company that believes in the marketing concept places the consumer at the center of the organization. The modern marketing concept can be expressed as: the achievement of corporate goals through meeting and exceeding customer needs and expectations better than the competition (David Jobber 2007). They also said word-of-month communications plays an extremely strong import on purchase behavior. a) Production concept: – The companies which use the production concept generally focus too narrowly on their own activities because according to this concept the companies think that consumer will buy the product which comes in the market. The quality of the performance is affected by the other cast members (sales people or other shoppers), as well as by the setting of the play (the image of a particular store) and props (store fittings and promotional material which try to influence the shopper’s decisions). I have an essay of Advance Marketing course. This requires, 1. This period spanned the late 18th century and lasted long into the 19th century. The marketing concept emphasizes the “pull” strategy”. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. In a recent McKinsey survey , 83 percent of global CEOs said they look to marketing to be a major driver for most or all of a company’s growth agenda. It means finding out the consumer and make the goods as per their needs rather than to provide them what the seller has made. Most of them were elderly, because these people had time and were more willing to help us to finish the questionnaires. All activities are geared towards the consumer.A business,aims to understand the needs and wants of a customer. The various relationships established between customers and a retail firm may differ in strength. After using a product, the consumer must decide whether he or she is satisfied with it. Modern marketing concepts are entirely different from the old concepts of marketing which mainly focused around the development of a good product or service, pricing the product or the service lucratively and making it available to the target customer efficiently. Consumer commitment shares the similar way. On the contrary, customers would probably end up buying the dissatisfactory product (Egan, 2007, p.54) or changing to a more appropriate brand (Schiffman and Kanuk, 2004, p.571) if its performance could not meet their expectations, which means “negative disconfirmation of expectations” (Schiffman and Kanuk, 2004, p.570). Based on S-O-R model (stimulus-organism-response) developed by Mehrabian and Russell (1974) and social exchange theory (George Homans, 1958) the repurchase behavior can be analyzed as follows: As what has been discussed above, the customer will have the experience of their first time purchase. Under these circumstances, customers would evaluate present product and alternatives associated with diverse attributes that is choice criteria, including technical, economic, social and personal criteria. Secondly, trust. The ideas of marketing as it is understood in the modern era began during the time of the Industrial Revolution. As we know, the concept of marketing is constantly redefined. b) Product concept: – As per this concept companies give importance to the features or the quality of the product because in long run the product exists only with the quality it is giving to the consumer. This period spanned the late 18th century and lasted long into the 19th century. After finishing the data collecting work, we realized that there should be some ways which are more efficient for us. Based on this definition, we can find the most important factor in marketing: customer needs. its very short n simple i need some long answers for dis, very useful concepts but i want to know that there is a new concept introduce or not, The specification in this text helps us to present it in the paper directly for examination. Marketing research can discover such a niche. Qiaoli Bao and Yating Xiao chose the people in the library as the respondents. Marketing So the company should make balance between company’s profits, consumer wants and society welfare. The hamburgers have a high fat content, and the restaurants promote fries and pies, two products high in starch and fat. For example, some people asked us what is the exact difference between grade 3 and 4, or 4 and 5, and it is not easy to explain all the details of the questionnaires.